Selling a compound before the first brick
Outdoor, TV and digital working as one campaign for an off-plan launch.
- Client
- Real estate developer
- Category
- Integrated campaign
The challenge
Generate qualified leads for an off-plan compound with a launch date fixed by the sales team.
What we did
- 1
One visual system across Ring Road billboards, a 30-second TVC and Meta lead ads.
- 2
Landing page with instant WhatsApp handoff to the sales floor.
- 3
Weekly media rotation based on which placements produced site visits.
What happened
A steady pipeline of leads with cost per qualified lead falling week over week through launch.
Next project
A rebrand that filled the tables
Make your brand impossible to miss.
Start with a WhatsApp message. We will ask three questions and come back with a plan.
